Posted on by Dani

SEAT (FAKE AD)

I did not do this for any type of university subject, but since I was elaborating it during the idle hours in the library, it can be considered as a university work. Since the announcement The New Ibiza of 2017 came out of the new Seat Ibiza car of that year, it caught my attention. The ad, made by C14torce agency, didn’t seem bad to me, but it squeaked me a bit. Here it is:

The New Ibiza ad:

I didn’t understand what he wanted to convey. To begin with, the Seat brand must boast of its Spanish roots as a differentiating element, but instead of that, during the 1:19 minutes that the spot lasts, a well-marked Brazilian song is heard (Mas que nada by Sergio Mendes). Another point I ask myself is: what do they want to show? Okay yes, joy, dance, urban style… but I don’t think the ad do it correctly. Different scenes where it is understood that the car and the people dance at the same time, same movements and turns. But despite so much shaking of the protagonists, that vitality that I think it wants to convey does not reach me. Perhaps the ad images are more elegant than its song. Maybe it should show more samba and cars in Copacabana than what they have shown us in this ad.

My Seat Ibiza fake ad:

But not at all I want to criticize Seat or C14torce. These thoughts were just that advertising student curiosity of wondering why and for whom each ad is made. So, I set myself the following challenge: trying to change the message and the tone, using the same images. Of course, I modified the hue of the colour and I changed the song (sorry Mr. Mendes). The result? A spot that I think shows much more the renewal of trend in Seat, where it has broken with the classic Ibiza, and so now there is a more urban Ibiza, with more colour and that it will make you never stop still.